Solutions for Retail

Retailing is characterized by continual product and category obsolescence, price erosion, and a very demanding, knowledgeable and increasingly price sensitive customer base. Gazaro PriceIQ’s Price Monitoring, Market and Competitive Price Intelligence offerings help retailers increase sales and margins, and optimize product mix, by providing on demand price monitoring, pricing intelligence and analytics.

Solutions cover all stages of Market and Price Intelligence, including:

  1. Competitive Audits;
  2. Market Analysis (Category & Assortment);
  3. Competitive Price Intelligence (Product and Like Product matching);
  4. IMAP/MAP Compliance.

Gazaro PriceIQ’s cost-effective and infinitely scalable offerings strengthen business intelligence and responsiveness at all levels by providing retailers on demand Price Intelligence at a Brand, Competitor and Supplier level, enabling you to:

  • Understand your price position relative to primary, secondary, & tertiary retail competitors;
  • Quickly identify and respond to changes in competitor pricing strategy;
  • Optimize product price points to demand and market conditions to eliminate overstocks and out-of-stocks;
  • Make more effective use of loss leaders and door crashers;
  • Make more effective inventory purchase decisions;
  • Get objective data to support external pricing claims in marketing materials;
  • Get objective data to support manufacturer negotiations;
  • Capitalize on mobile search dynamics;
  • Ensure compliance with Manufacturer IMAP/MAP policies.

Build-to-Suit: Design and develop a customized solution based on your organization’s needs

Some retailers may continuously monitor competitive price points; others may analyze and act on competitive price data in real time, while still some other retailers may leverage competitive pricing information for external advantage with manufacturers and consumers. In recognition that different retailers have differing competitive intelligence priorities, requirements, and budgets, the Gazaro PriceIQ™ platform can provide data-on-demand feeds along:

  • Dimension – pricing by product, competitor, category, and/or brand;
  • Level of abstraction – store-level, departmental (i.e. Merchandising) and executive level dashboards;
  • Frequency – from monthly reporting to real time queries;
  • Type – Excel, CSV, API and Web-based reporting.
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